In this episode of This Week in Marketing, we discussed one of the hottest topics for modern marketing organizations – how to embrace, plan for, evangelize, and measure a content marketing effort. We will cover the real difference between content marketing and content-driven marketing, the components of a content-driven marketing plan, how marketing technology fits into the mix, and how a marketing organization can measure the return on content-driven marketing.
Mike Sweeney is the managing partner and chief content officer for Right Source Marketing, responsible for all content marketing initiatives, including growing the company’s content marketing practice, guiding client content marketing strategy, and recruiting and growing a team of modern marketers. Prior to co-founding Right Source, Mike served as the director of marketing and public relations at Angel.com, a subsidiary of MicroStrategy, one of the largest software companies in the Washington, D.C. area. Before joining Angel.com, Mike was the director of marketing and public relations for Sandbox.com, one of the leaders in the online gaming space that was eventually acquired by NBC Universal. Mike has also served as an adjunct professor at Georgetown University, teaching young professionals and C-suite executives how to use digital marketing to fuel business growth.
Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative-driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand’s story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. In addition to overseeing Mellonaid’s daily business development and client relations, Mihali also serves on the Professional Chapters Council for the American Marketing Association.1 Mike Sweeney is the Managing Partner and Chief Content Officer at Right Source Marketing