Show Info:
There are undercurrents of a fundamental attitude change in some companies. Customers are being seen as valuable company assets, not as resource drains. This is an attitude our host Becky Carroll calls “customers rock!”. Everyday, both as a businesswoman and as a consumer, Becky has thoughts and ideas as she walks through the customer experiences of services and products. On this dynamic program, Becky shares those insights through her informative and upbeat approach so more companies can learn how to take on this “customers rock!” attitude for themselves.
Our topics include customer retention and loyalty, customer service, social media, and marketing. Hear interviews with customer experts, business executives leading the way in customer focus, and industry authors. Ask YOUR tough customer strategy and social media questions so you, too, can say that your Customers Rock!
Host Info:
Becky is founder of Petra Consulting Group/Customers Rock!, a consultancy focused on engaging customers through conversation, social media, and WOW customer experiences. Becky’s clients have included companies such as EA, HP, Fujitsu, and Ford in addition to executives, small businesses and non-profits. She is the author of the top business blog Customers Rock! (www.customersrock.net) and teaches the class “Marketing via New Media” at UCSD. Becky is a regular personality on the nationally-syndicated Big Biz Talk Radio show, a contributing author on the recently-released Age of Conversation business books, and a sought-after speaker on social media and customer loyalty. Previously, Becky served as Director of Social Media for Brickfish and as a Senior Consultant with Peppers and Rogers Group. She also worked at HP for 14 years, including her role as Director of Marketing, UK.
Host Website
Business
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