The Franchise Show is all about Emerging (or re-emerging) Franchise Concepts, and Greg Horos and Melissa Rosen have one. The alternative to the Slurpee and two hot dogs for a buck breakfast, lunch, dinner, 2:00 a.m. snack at your typical numerical C store. Greg and Melissa have built the next generation of neighborhood convenience markets, catering to an eclectic urban clientele where food matters, and where just being there is half the fun. And at LOCALI, it is. For Greg and Melissa, the menu is an artistic expression of themselves and their commitment to the neighborhood, which includes a commitment to local artesians who provide many of the products. Lets see, The South Philly Slide (Gregs from Philadelphia), The Franklin Phenomenon (LOCALI is located at 5825 Franklin at the base of the Hollywood Hills a half mile from the Hollywood Bowl), and The ExtraVeganzasee the theme: its a little Greg and a little Melissa combined with large servings of neighborhood commitment, social consciousand heart. http://www.localiyours.com
The secret recipe for Honey Baked Ham-Bone Stew? Well, we didnt get that out of Grady, but we did get a great discussion on the fundamentals of franchising from product to customer service from Gradys perspective as the franchisee of the Rock Hill, South Carolina HBH. Gradys hands-on-advice was shared with Greg and Melissa from LOCALI, who stayed on the line to combine the germination of their new concept with the organized structure of HBH with a history of more than 50 years. Heres the surprisethe concepts were the same; great product, great people, great execution, and great neighborhood marketing!
Grady Love, Chairman of Honey Baked Hams FAC and Franchise of the Rock Hill, SC HBH
http://www.hhrockhill.com
President and CEO Deb Evan of COMPUUTER EXPLORERS with locations in 32 states and internationally kicks the discussion with Greg, Melissa, and Grady into cyberspace with a CEO who has the benefit of starting at the beginning just like Greg and Melissa. Hear Deb give us the national and global perspective of building a franchise concept to greatnessand discover it has the same ingredients Greg, Melissa, and Grady already
knew: product, people, execution, and neighborhood focus. Thank you, everyonewhat an interesting forum, and a first on The Franchise Show!
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