In this episode, Jerry starts off by sharing his story of how he worked to become the editor-in-chief of The HYPE Magazine. Jerry has pretty much done and seen it all, so Nicole is excited to hear the advice he’s gathered through his years of experience. Nicole and Jerry talk about the power of social media, and Jerry notes that it was through Twitter that he came to work for The HYPE Magazine. Jerry tells Nicole his best practices for pitch writing, and gives inside tips for how to maximize your chances of landing a hit with HYPE. Nicole and Jerry agree on some of the best traits of successful publicists, which include being personable, friendly, and cognitive that there is a person on the other end of the line in everything you do. Jerry advises publicists to come to members of the media ready to build a relationship, and Nicole reminds people to always do their research! Lastly, Jerry and Nicole share where you can connect with them online.
Get to know Jerry:
Jerry Doby is the editor-in-chief of the award-winning publication, The Hype Magazine. Jerry is also a member of the Recording Academy (GRAMMYs), the U.S. Department of Arts and Culture, the International Freelance Photographers Organization (IFPO), and is a former award-winning featured contributor to the Yahoo Contributors Network (A&E).
A military brat, Jerry began his love affair with words and books as a result of his family’s constant global travel. Words were the only constant in his young life. He began writing for amusement at an early age and studied the styles of Robert Ludlum, Langston Hughes, Thoreau and others.
Jerry retired from the U.S. Army in 2013 as a decorated combat veteran, having received three Army Commendation Medals, Meritorious Service decorations and a bunch of other pieces of hardware he refuses to discuss.
In keeping with old world journalism, Jerry takes pride in his journalistic integrity. He gives his interview subjects a platform to tell their own story, with his guidance, though his recurring column “Dark America,” which discusses the underbelly of America and pulls absolutely no punches.