In this episode, Jessica shares her story of how she got into the media industry, from her first no-sleep job after graduating from college with a degree in journalism, to producing network television and even opening her own media training agency. Nicole acknowledges how incredibly helpful media training is for business executives and other professionals, and Jessica lends a few pointers for being relatable and bringing passion to interviews. Jessica tells Nicole about a time she took a risk that paid off big, and the two discuss the importance of having a strong public relations team with great relationships who will represent you well to the media. Nicole asks Jessica for her advice on what makes a great, eye catching pitch, and Jessica ends by echoing Nicole’s age-old advice: let the pros do what they do best. Let the media trainers prepare you for your interviews, and let your publicists secure media coverage!
Get to know Jessica:
Award winning TV producer Jessica Levin has spent countless hours booking, interviewing, researching, and working with both news-makers and guests who are experts in their field. After more than 15 years of working in network television, Jessica started Jessica Levin Media, a media training firm, to filter out distractions and help people get the message out about their unique brands.
Jessica’s career began at Good Morning America, where she worked for legendary journalists such as Diane Sawyer, Charlie Gibson, Robin Roberts, and George Stephanopoulos, as well as countless reporters, magazine editors, C-suite executives, and celebrities. Jessica has crashed breaking news, produced live in-studio segments, and produced feature pieces involving everything from concept to on-air delivery. During her tenure at GMA she won three Daytime Emmy Awards.
Most recently, Jessica launched Making Money with Charles Payne on the Fox Business Network.