Laura Dunn, director of LED Media, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!

In this episode, Nicole kicks off the show by introducing Laura Dunn. Laura tells listeners how she considers herself to be a “dual professional,” as she writes for Huffington Post, among other outlets and blogs, and is the director of LED Media, where she specializes in digital communications, social media, and content marketing. Laura tells Nicole that she first got into this career path after starting her blog, Political Style, which is still going strong today (congratulations, Laura!). As far as securing her spot blogging for Huffington Post, it was Laura’s go-getter attitude that helped her out. She tells listeners that she herself went to the outlet with an idea for a column, which she got from a seminar she attended, and the opportunity grew into a movement inspiring women in business.

Nicole asks Laura for her thoughts on how PR pros and the media can work together, and Laura gives one of our most beloved responses that we could not agree with more: BE PROACTIVE! She suggests brainstorming sessions between your team to find fresh and unique ways to thoughtfully connect your clients and your work to the news. Next, Nicole asks Laura what inspired her to take the leap in starting her own endeavors, and the two bond over having starting their agencies (NRPR Group and LED Media) around the same time.

In the end, the two discuss the importance of finding your niche and realizing what you can do for others. Laura tells listeners how they can connect with her online, and sends an invitation to all listeners to reach out and see how they can work together.

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Laura Dunn is an experienced communications specialist and the Director of LED Media. She has experience working in the public, private and third sectors, and specializes in social media, content marketing and bespoke public relations services, working with a range of clients in the UK, USA and Asia Pacific regions.

Laura is a regular independent blogger for the Huffington Post, writing a popular Women in Business Q&A feature. Some of her recent interviewees have included Bobbi Brown, Founder of Bobbi Brown Cosmetics, Kate White, former Editor of Cosmopolitan magazine and Julia Gillard, Former Prime Minister of Australia. Laura is also the Founder and Editor of Political Style, a fashion, politics and lifestyle blog. Her blog has been featured on The Huffington Post, Vanity Fair, The Daily Beast and Politico. Laura is also a keen supporter of mentoring, and in 2013 she co-founded the first Lean In Circle in her country.

Connect with Laura:
Laura on Twitter
LED Media
Laura on Huffington Post
Laura’s “Political Style” Blog

Connect with NRPR Group:

Laura tells Nicole and listeners about her work with LED Media, including how she got into her career and what steps she took to make it where she is today.
Nicole and Laura talk about the importance of being proactive and always looking for creative ways to attach your clients to news or industry trends.
Laura and Nicole talk about the process of starting their own agencies, from their inspiration to build from the ground up, to what they’re doing to reach their goals.
Nicole and Laura talk about the importance of finding your niche, and Laura tells listeners where they can find her online.