In this episode, Peter shares his story of how he got into reporting on the entertainment industry, from working as a photographer and photo editor to a red carpet reporter and running his own syndicated wire service. Nicole explains the importance of wire services and how they help provide other news outlets with content, and Peter tells listeners more about how his company, Front Row Features, works. Peter shares some of his past experiences from reporting on the red carpet, and he and Nicole agree that it always pays to be nice in PR, because you never know which smaller outlets will pay off for you and your client down the road. Nicole asks Peter for advice on what makes a great pitch, and the two talk about the importance of doing research before pitching members of the media. Lastly, Peter shares more information about his media companies, Pacific Rim Photo and Video Press, and shares where you can find him online.
Get to know Peter:
Peter Gonzaga has worked in the entertainment industry for the past 13 years in various positions ranging from photo editor and photographer to journalist and even a licensed sales rep for various companies such as The Hollywood Reporter, Backstage West, Billboard Magazine and Nielsen Entertainment News Wire. Gonzaga has been featured on KSCI Los Angeles, KIKU Hawaii, GMA Network Philippines, GMA Pinoy TV, TV Guide, Examiner.com, The Norwalk Hour, Seattle Post Intelligencer, Ventura County Star, and many more major news outlets.
Gonzaga has covered various press junkets and celebrity red carpet events, and is the founder, co-owner, and producer of Pacific Rim Video Press and Pacific Rim Photo Press. Gonzaga is also the co-founder of Front Row Features, a wire service that syndicates content to various media outlets.