In this episode, Nicole asks Rebekah about how she got into the PR industry and how she came to start her agency, Fifteen Media. Rebekah shares that she actually started out on the media side, taking on freelance work after graduating from college. Nicole and Rebekah talk about best practices for pitch writing, and the two emphasize the importance of being objective and finding good, solid story ideas. Nicole says that by putting in the hard work and researching the best contacts, you’re actually becoming more knowledgeable about your client’s industry, which makes you a better publicist all around. Rebekah and Nicole both touch on the point that PR is a service industry, and it’s important to be polite and remember there is another person on the other end of your phone call or email who also has a job to do. Rebekah and Nicole share where you can find them both online, and end by giving all publicists the advice to stay persistent, be respectful, and keeping the human touch in public relations.
Get to know Rebekah:
Rebekah Epstein, founder of Fifteen Media, is a Texan at heart who, in New York City, fell in love with the wide world of media relations.
As an NYU college student, Rebekah broke into media at NYLON and Vogue. It was there that she formed tight-knit relationships with national, top-tier media, and got a behind-the-scenes look at how major magazine offices and television studios operate. Here she learned that in order to break through a crowded email inbox, a publicist has to turn their client into an irresistible story, make face-time a top priority, and craft pitches that aren’t just polite – but memorable.
Later, Rebekah worked at People’s Revolution (New York Office), the subject of Bravo TV’s “Kell on Earth,” where she continued to interface with national broadcast, print, and online contacts. Her circle of expanding media relationships eventually inspired her to start her own PR company, Fifteen Media, where Rebekah would go on to represent brands and individuals in fashion, food, lifestyle, books, health, and beauty.
Today’s media trends are in constant flux. That’s why Rebekah understands that publicity is half science, half art, and that staying on top of those trends is critical. There’s a time to phone pitch, a time to tweet, a time to build online buzz, and a time to pounce on national TV.
In her PR career, Rebekah has earned placements in a variety of media outlets across print, online, television and radio. These include: Forbes, People, CNBC.com, Associated Press, Fox News, WWD, The New York Times, etc.