In this episode, Nicole and Rick talk about how public relations is a service industry, and how publicists sometimes encounter situations where outsiders to the PR world aren’t really sure what it is publicists do. Rick expresses that public relations should not be confused with marketing, advertising, or talent agencies and managers, but that it is its own industry that provides a separate service. Nicole and Rick talk about the qualities of a great publicist, which include having intention to get things done and being aggressive, proactive, and creative. The two talk about the importance of vetting out clients and being careful about who you work with, because a client’s work ethic and dedication to your PR team are vital to everyone’s success. Rick shares some of his tips and tricks specific to working red carpet events and how to handle different situations. Nicole asks Rick to share some tips on crafting great pitches, and Rick explains how to capture attention while practicing great media relations. Finally, Rick shares where you can find MWPR online, and leaves listeners with encouragement and motivation to stay persistent in their endeavors and to keep pursuing their goals in the PR industry.
Get to know Rick:
Rick Krusky holds the titles of co-founder and publicist at the Los Angeles-based publicity firm MWPR. Aside from the business of running the firm, his day-to-day includes coordinating press interviews, photo shoots, and red carpets. His clients’ press can be found on an array of top-tier outlets, including “Entertainment Tonight,” “People,” and “Refinery29,” to name a few.