In this episode, Nicole kicks off the show by introducing our amazing guest, Shonali Burke! These two forward thinkers hit it off right away, and dive right into a discussion about smart, strategic PR and understanding how the digital ecosystem plays into great media relations. Shonali shares how she got her start in PR, which is a fun story as she initially studied economics and theater! Next, Shonali tells Nicole and listeners the story behind Social PR, which stemmed from her desire to incorporate communities and social technologies into public relations.
Nicole and Shonali discuss crisis communications, and we suggest having your notebooks handy to take down their amazing tips! Next, Shonali explains more about PR Measurement, and the two stress just how important it is to measure your work! Pro tip: Work smarter, PR people! Lastly Shonali shares information on how you can get signed up for her Master Class, and lets listeners know where they can find her online.
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Get to know Shonali:
Shonali Burke is the award-winning president and CEO of Shonali Burke Consulting, a Social PR consulting firm that helps businesses small and large take their communications from corporate codswallop to community cool™.
She’s also the founder and chief instructor of The Social PR Virtuoso®, which provides online training and resources in Social PR for ambitious professionals, with a strong emphasis on strategy and measurement. An early adopter of social media in the PR space, Shonali founded and still hosts the #measurePR hashtag and Twitter chat.
A veteran of both large and small PR agencies, Shonali has worked on two continents and on both coasts of the United States. Her experience includes designing and implementing public relations around the world premiere of “Russell Simmons Presents Def Poetry” in San Francisco prior to its award-winning Broadway run; a stint as the ASPCA’s Vice President, Media & Communications during the 2007 pet food recall and Michael Vick case, and where she put in place its award-winning measurement program; and designing and implementing the now-textbook digital strategy for USA for UNHCR’s Blue Key campaign.
Shonali is Adjunct Faculty at Johns Hopkins University’s M.A./Communications program, where she teaches courses on nonprofit communication in the digital age and public relations writing. A former IABC/DC Metro chapter president and ColorComm board member, Shonali is a soughtafter speaker, teacher, and trainer. She was honored by AWC-DC with its prestigious 2015 Matrix Award for excellence in communication and service to the industry.
Get Shonali’s FREE 7C Social PR Blueprint for Success here to help you complete your Social PR audit! The Blueprint will also get you set up for a free e-course on Social PR. Can anyone say two-fer?
Learn more about Shonali’s Social PR Virtuoso Master Class here!