Suhasini Mehta, founder and managing director of India’s Stellant Communications, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!
Suhasini kicks off today’s episode by sharing a little bit more about how she got into public relations, which started as she searched for a part time job to help her out as she completed her studies. This turned into a full time position in the “exciting world of media” where Suhasini did pretty much anything and everything she had to do to get the job done with limited man power. It was while producing television shows that Suhasini recognized her interest in PR, after which she made a list of all of the top PR firms, called them up, and got herself a job in the industry. It was truly magic, and as Nicole says it truly is the friendships and relationships you cultivate that help you get to where you need to be.
Nicole asks Suhasini to share some common courtesy rules she follows for media outreach in India that PR pros in America should pay mind to as well. Suhasini keeps it simple and says that as long as you show respect for media, and vice versa, you’ll be able to work together. Next, the two talk about best practices for owning and running a successful company, including coaching and mentoring junior team members and holding open office hours to help them out.
Next, Suhasini shares a story about a time she made a mistake, and tells listeners how she made it right (which includes never hesitating to apologize for your mistakes)! The two note how important it is to always learn from missteps, as they’re going to happen in your career. Lastly, Suhasini tells listeners where they can connect with her online, and Nicole gets her final pieces of advice for how PR pros, clients and members of the media can all work together to accomplish goals and absolutely dominate their industries. We loved having Suhasini on the show, and we hope you enjoyed her stories, advice and tricks of the trade!
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Get to know Suhasini:
Suhasini Mehta has more than 20 years of experience working in brand communications, marketing communications and public relations strategies. This has helped her build strong relationships across many industry segments and with media. Before founding Stellant Communications, Suhasini headed the Mumbai branch of Percept Profile. Prior to that, she served as Marketing Director, India, for O’Reilly, a leading technology media group. Suhasini was part of the founding team at Hanmer & Partners (now MSLGROUP India), and has worked with Clea PR and Pritish Nandy Communications.
Suhasini graduated in Microbiology, has a master’s degree in Library and Information Science, and a postgraduate diploma in Marketing Management. She is a Certified Image Consultant from ICBI, and an NLP practitioner and coach. Suhasini has worked with some of the best names and brands in the industry and has been a contributing factor in the manner in which they are perceived by both consumers and investors. In her spare time, Suhasini enjoys music, arts, culture and travelling, and has started a local Women’s Networking Group to encourage women entrepreneurs.